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Brand selector in AIP editor Many operators manage multiple brands. Cevro lets you create variations of AIPs for each brand, so the same core procedure can have brand-specific differences—different processing times, different policies, different messaging.

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How It Works

By default, an AIP applies to all brands in your workspace. When you create a brand variant:
  1. That brand gets its own version of the AIP
  2. The variant inherits the base name, description, and category
  3. You customize the instructions and behavior settings for that brand
Example: Your “Withdrawal Status” AIP might be identical across brands except for processing timeframes:
  • Brand A: 24-48 hours
  • Brand B: 3-5 business days
  • Brand C: Same-day for VIPs
Instead of maintaining three separate AIPs, you maintain one base with two variants.

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Creating a Brand Variant

  1. Open the AIP you want to customize
  2. Click the brands dropdown in the top left
  3. Select “Add Brand Variation”
  4. Choose the brand
Adding a brand variant The variant starts as a copy of the base AIP.

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What You Can Customize

Each brand variant can have its own:
  • Instructions — Different procedures or messaging
  • Player Context — Different backoffice data sources per brand
  • Behavior settings — Different escalation or authentication rules
Inherited from base (not editable per brand):
  • Name
  • Description
  • Category
  • Example utterances

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Active/Inactive States

AIPs have an active flag that’s separate from draft/published status. Combined with brand variants, this enables powerful scoping patterns:

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Brand-Specific AIP

Set the base AIP to inactive, then activate only for specific brands:
Base AIPBrand ABrand BBrand C
InactiveActiveInactiveInactive
Result: This AIP only applies to Brand A.

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Exclude Specific Brands

Set the base AIP to active, then deactivate for specific brands:
Base AIPBrand ABrand BBrand C
ActiveInactive(inherits)(inherits)
Result: This AIP applies to all brands except Brand A.

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Gradual Rollouts

Start with the base inactive, then activate brands one by one as you validate behavior.

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Managing Variants

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Visual Indicators

A pencil icon appears on any brand with unpublished changes, helping you track what’s been modified but not yet live.

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Publishing

Each brand variant has its own draft/published state:
  • Changes to the base AIP don’t automatically update variants
  • Publish each variant separately when ready

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Deleting a Variant

If you delete a brand variant, that brand reverts to using the base AIP.

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Best Practices

Start with a solid base — Get your base AIP working well before creating variants Only vary what’s necessary — If 90% of the instructions are the same, keep them in the base and only customize the 10% that differs Document brand differences — Add a note in the instructions explaining what’s brand-specific (e.g., “Processing time: 24-48 hours for this brand”) Test each variant — Use the Playground to test conversations for each brand